Blog Archive for September, 2009

No more raisins…

September 28th, 2009

… in our Baby Carrot Cake! Effective now.

And that is all.

(Thanks for your feedback in our Facebook and Twitter polls!)


Did you say cupcake model?

September 21st, 2009

A few months ago, we hosted a cupcake photo shoot to capture still shots of our cupcakes in all of their glory. And while this served a functional purpose (getting pictures of our cupcakes on the website), it also served a social purpose: getting together with 20 of our favorite Twitter friends and sharing the shiny happy goodness.

Part of the deal was that we’d feed them appetizers and cupcakes, and in exchange, they’d hold a cupcake and we’d get to brag about them. So here’s where we get to brag about them.

Thanks to all of our cupcake models for being so flexible and fabulous and fun! F(cubed). And VERY special thanks to Chris Vaughn for photographing our cupcakes and models! He is fabulous to work with, so nice, so genuine, so lovely. THANK YOU, CHRIS!

In no particular order, we present ten of our twenty cupcake models:

Tim McDonald

The Aloha | Owner, Zoom Real Estate | Vernon Hills, IL

If you could gift Foiled cupcakes to any celebrity, who would it be? Why?
I would gift to Matthew McConaughey so Lori could get to meet him when I delivered them.

Why we like Tim:
Not only did he take the train in from the north burbs to start his cupcake modeling career, but he also takes cupcakes back to his girlfriend on the same train. That’s LUV.

Erin Dorr

Minted | Managing Editor, Imagination Publishing | Chicago, IL


Now that you’re a bona fide cupcake model, what are you going to do with your career?
Pursue cupcake modeling full time… IN SPACE. (accompanied by an awesome drawing of a space shuttle.)

Why we like Erin:
She dances like a maven. Seriously.

Chidinma Asonye

The Cinnful Apple | Associate, Prospect Partners, LLC | Chicago, IL


What song does the cupcake you’re modeling remind you of?
“Oops, I Did it Again!” by Britney Spears. It’s delicious in a naughty way!

Why we like Chidinma:
She has amazing fashion sense. So much so we asked her to be our first guest blogger. Stay tuned.

Steve McClellan

Partners in Crime | University of Chicago, Freedman Lab | Chicago, IL


If you could gift Foiled Cupcakes to any celebrity, who would it be?
Sometimes, when I stare deep into Steve Buscemi‘s eyes, I feel like he could really use some cupcakes. Ditto Conor Oberst.

Why we like Steve:
He’s ruggedly handsome. And he loves his mom.

Scott Bishop

Lemonade Stand | Founder, Flash Filler | Chicago, IL and St. Louis, MO


What song does the cupcake you’re modeling remind you of?
“Friends Forever” from Zack Attack. Because SBTB helped shape me as a man so everything reminds me of Friends Forever…

Why we like Scott:
His goal is to be the next Fabio. But with better hair. And he’s almost as funny as Conan and Kimmel combined.

Lauren Reiff

The Pom Pom | Marketing Gal, Upshot | Chicago, IL


First impressions of Foiled Cupcakes, please?
Incredible. I could eat them ALL DAY. And night.

Why we like Lauren:
She’s the first girl who posed with her cupcake in a pensive way. We like that our cupcakes inspire deep thoughts.

Dave Van de Walle

PB No J | Owner, Area 224 | Evanston, IL


First impressions of Foiled Cupcakes, please?
Allow me to call in sick for the next week while I reminisce.

Why we like Dave:
He wants to form a cupcake modeling union. “Cupcake Models of the World UNITE!”

Barbara Maldonado

Pinkalicious So Delicious | Business Development Manager, Marketing Resources, Inc. | Oak Park, IL


Now that you’re a bona fide cupcake model, what are you going to do with your career?
Use it to get me on the Bachelorette. I need a date!

Why we like Barbara:
She’s sassy and she’s got a big mouth. As in she tells a lot of people about us. XO!

Gregg Jaffe

Ooey Gooey | Owner, Big Teeth Productions, Inc. | Chicago, IL


Now that you’re a bona fide cupcake model, what are you going to do with your career?
“I’d like to help out the needy people in, like, such as, the Iraq, and the Minnesota, like…”

Why we like Gregg:
Gregg’s other half is awesome. We like Gregg. We love Elise.

Brandon Zeman

Caffeine Fix | Internet Marketing Coordinator, Lakeshore Branding | Chicago, IL


The first time your taste buds experienced Foiled Cupcakes?
It was about as good as what it’ll be like when the Cubs win the World Series.

Why we like Brandon:
Brandon is a manly man. He’s manly enough that he’s going to let cupcakes into his Man’s club.

10 more to come. Stay tuned!

And big special thanks to Stephanie Perrin for editing these photos.

Okay, the follow up.

September 21st, 2009

blogpic1 Here’s my recap of IDEA Conference 2009 from a non-UX perspective:

1. I met a lot of great people. UX people are shockingly fun. I say that with all the love in the world. I thought they’d all be uber nerdy. Lucky for me, I was TOTALLY wrong.

->1a. Everybody should hire a UX professional to review their website for usability, function, and beauty.

2. I discovered that there are lots of things about Toronto I haven’t experienced. But walking around for miles kilometers in 4″ heels? Yes, I’ve done that. (See photo of my feet wincing in pain, courtesy of @russu.)

3. The dollar store across the street from the nail place we went to on Yonge Street sells flip flops with the word “babe” (not “bebe”) embossed in rhinestones. They’re $1.49, so not an actual dollar, but worth every penny over the $1.00. (See #2.)

4. Apparently, bribing people with cupcakes from Miss Cora’s Kitchen (69 Kensington Avenue, Toronto, ON, CANADA) is enough for them to create their own cult Social Media Fan Club for Patrick Swayze.

Thanks for hosting us, Toronto, and thanks for inviting me, IDEA09! You’re a bunch of beavers.


P.S. If you’re interested in a fo’ rizzle recap of #IDEA09, check out blogs by Whitney or Luke.

Mani/Pedis with the IDEA Conference crew

September 16th, 2009

I know there’s an explanation needed, but I don’t have much time, and I wanted to get it out there before I forget:


A mani/pedi experience with a bunch of usability experts. Male : female ratio: 4:4. That’s right. Nails for males.

I’ll do a recap on the IDEA conference (from a novice’s point of view) in a few days. Once I’ve had a chance to recover. :)

- Mari

DailyCandy Kids Readers: Something SPECIAL for you!

September 14th, 2009

daily candy kids chicagoHi, DailyCandy Kids Readers:

Lots of fun things in Celebration Sensations today, huh? We think so, but we’re a little biased.

Anyhow, onto the good stuff.

Place your order for a minimum of 2 dozen cupcakes by Saturday, 9/19 for delivery anytime between Monday9/21 and  Wednesday, 9/30. (You know you have something to celebrate between now and then, don’t you?) We’ll throw in a free 4-pack of our upcoming fall seasonal flavors – so new and so fresh, we haven’t even named them yet. But ohmygoodness – Jocelyn did an amazing job with these recipes (as always):

Spiced Pumpkin

Pecan Pie

Chocolate Pomegranate Ginger

Apple Streusel

When Amy (our super savvy and super rockin’ Order Coordinator) calls you to confirm your order, she’ll ask how you heard about us. Say “DCK” and you’ll be among the first to try our seasonal flavors.


Remember, we deliver anywhere in Chicago city, DuPage, Kane, Kendall, and Will Counties. Minimum order is just one dozen cupcakes. You can order online. And feel free to mix and match between our 20 flavors which are available every single day.  Oh, and we deliver to residences, office buildings (think: work party!), hotels, beaches, wherever.

Just click, relax, and wait. Our cupcakes will be personally delivered to you just the way you want them.

Thanks for checkin’ us out. Hopefully we’ll get a chance to check you out sometime soon, too. :)

Happy almost-fall, happy DailyCandy Kids day, happy Monday!

xo – Mari

Monday, 9/14: D-Day

September 14th, 2009

Not gonna lie. I’m having a tiny panic attack over the next few days. Well really, the next 12 hours.

Today’s the day we officially hire 4 more people.

Today’s also the day that I head to Toronto to meet up with the folks at the IDEA Conference.

And finally, today’s the day Foiled Cupcakes is featured in DailyCandy Kids. (They say we should expect only about 7,000 site hits over the course of the day. Let’s hope they’re right.)

When it rains, it pours. Wish us luck. :)  (And on a side note – Cutler: four interceptions. REALLY?)


P.S. - Thanks, kid of Facebook Fan Marla, whose face appears in this blog post.

We’re Hiring Delivery Drivers in CHICAGO City – like, NOW.

September 8th, 2009

We’re hiring at least three (that’s right – count ‘em – THREE!) more delivery people in Chicago city.

About you:

  • You’re 18+ and are legally able to work in the United States.
  • Have a clean driving record, a reliable car with current insurance and air conditioning.
  • Are available at least three days, Monday through Saturday, 2-3 hour shifts between 8-12 noon.
  • Believe that customer service is absolutely ESSENTIAL and aren’t afraid to be overly servicey.
  • Know every single street in the City of Chicago, are BFFs with the Thomas Guide, or have a handy dandy GPS.
  • Have a cell phone and aren’t afraid to use it to communicate with our customers and office staff. (Hands-free, of COURSE. Duh.)
  • Think that an average wage range of $10-25/hour+ (usually around $15-20) is A-OK.

  • We:

  • Are learning every single day. We’re brand new, growing faster that we anticipated, and we love it.
  • Love people who are fun and can have fun, and don’t take life too seriously, but really, REALLY put the customer FIRST.
  • Expect that everyone will follow through on their own responsibilities.
  • Have a lot of exciting partnerships, deals, press, and media exposure coming up.
  • Need three more delivery people to join our team by THIS WEEKEND.
  • Interested in working with us? Send your cover letter AND resume by Wednesday (that’s TOMORROW!) to Iris:

    Subject: I won’t eat the cupcakes while I’m driving them around. I SWEAR.

    If we’d like to meet with you, we’ll call you in the next 36 hours. We’re going to be interviewing on Thursday morning between 9-12 noon in Chicago. (That’s in TWO DAYS). We’ll need you to be ready to start this weekend. Yeah, that’s soon. But if you want it, well… that’s how it works. :)

    No phone calls, please! We want to make sure we continue to service our phone customers exactly the way they deserve.

    Thanks, everyone, for your continued support of our growing business. WE APPRECIATE YOU!

    xo – Mari