Blog Archive for February, 2010

Looking for BUSINESS TRAVELERS in Chicago to Respond to Cupcake Survey

February 23rd, 2010

Hey. We’re looking for 6-8 business travelers to give feedback on a business development idea. Can meet in Chicago, Naperville, or anywhere in between – or even via Skype if it’s easier. It’ll take 20-30 minutes of your time.

And since we know you’re busy (obviously, if you’re traveling on business), we’ll personally deliver a box of our gourmet cupcakes anywhere within our delivery area to thank you for your time:

We’ll deliver for a friend’s birthday, client gift, thank you gift, whatever.

Please respond if interested in comments with your name and number of business flights per month; we’ll reach out to selected respondents here. Last day to respond: Tuesday, 3/9/10.

Okay, ready? Go. :) And thanks in advance.

Hiring YET AGAIN! Pastry Chef / Cupcakeologists!

February 16th, 2010

Now Hiring: Pastry ChefSo, we’re hiring again – this time for Pastry Chefs. We like to call them Cupcakeologists. :)

Current pastry students encouraged to apply.

Who we are:
Foiled Cupcakes is Chicago’s most buzzed about cupcake delivery service. Since the launch of our website in July 2009, we’ve surpassed our revenue goals by more than 400 percent and have also serviced more than a hundred Fortune 500 companies in Chicago alone. Read more about us here.

What we’re offering:
-A PT job / ground-up opportunity with a year-old cupcake bakery in Chicago
-A chance to apply production, supply chain, and business/management principles to real life
-Exposure via the press and media
-A reasonable amount of flexibility with a down-to-earth boss who’s willing to work WITH you as long as you’re willing to follow through on your commitments
-Growth opportunities with a growing company

-Food Sanitation Certificate (must have valid City of Chicago certificate)
-High School Diploma (GED Acceptable)
-Ability to follow recipes in English
-High level piping and garnishing skills
-Ability to maintain an organized, efficient, and clean work environment
-Good communication skills and reliability to follow through on orders
-Solid conversion and math skills

-Experience in large production baking
-Available evening schedule (5 p.m.) at least three days per week for 3-4 hours per shift
-Inventory management experience

Job responsibilities:
-Bake, pipe, and package in a high production commercial kitchen in Chicago’s West Town neighborhood
-Communicate daily with the owner to ensure smooth operations
-Must be able to work unsupervised

How to apply:
Please send your cover letter, resume with contact information, and references by SATURDAY, 2/20/10, to
Foiled Inc., Attention: Mari
Email: (preferred), or fax: 630.848.9140

The subject of your correspondence should read “I’M RIDICULOUSLY EXCITED ABOUT BAKING CUPCAKES!”

No phone calls, please.


February 10th, 2010

I just took a look at our Twitter page and had no idea we were over 5,000 followers. Wow!

5014 twitter

So in honor of each of the 5,014 followers we have on Twitter (to whom we owe every piece of our growth and success), I’m going to do the unthinkable:

I’m going to run.

One meter for every one of you. 5,014 meters. A 5K + an additional 14 meters to the water fountain.

If you know me at all, you know I’d rather sing karaoke in front of thousands, kiss a snake, eat stinky cheese, talk to a complete stranger, or listen to country than run. Even like 10 feet. I hate running.

But thanks to everyone who’s supported us to this point, and faithful runners who inspire me like Chanthana, Kate, Jacqueline, Sue, Tim, Carla, Paige, and Heather, I’m dedicating my first real 5k to all of you who have been the true backbone of our business for the past eight months.

And from the bottom of our mixing bowls, we at the Foiled Cupcakes team all thank you.

Now I just need to find a race. Any suggestions?

- Mari

P.S. A special thanks to Fleet Feet for getting me all set up with new shoes for my first run. (How did they know that I’d do pretty much anything to have an excuse to buy new shoes?)