CUPCAKES, DELIVERED BY THE DOZEN!

New “Cupcakery” Reminds Americans of the Sweet Side of Life

Naperville, Ill. – Got a sweet tooth and need a quick fix? Look no further than the newly launched Foiled, Inc. of Naperville to give Chicagoland a fresh, moist take on gourmet cupcakes – delivered.

Want convenience and quality? Unlike other bakeries, Foiled doesn’t use a conventional storefront but focuses its efforts on providing top notch customer service through online ordering and personal deliveries. Using traditional foil cupcake wrappers, the finest all-natural ingredients, real buttercream frosting, handmade fillings, and European garnishes, the cupcakes are made fresh by a team of professional Chicago-based pastry chefs. They are then hand-delivered to any Chicago or western suburban location, ensuring the utmost in freshness and customer care.

Foiled, Inc. differentiates itself by being Chicagoland’s first and only exclusive online designer cupcake delivery service. “Foiled’s innovative cupcake delivery operation allows those who want to celebrate life’s luxuries to do so with the click of a button,” says Mari Luangrath, president of Foiled, Inc. The new cupcakery can whip up designer cupcakes by the dozen and offers next-day delivery.

Another part of Foiled’s plan to set itself apart from the competition is to focus on optimism and humor, particularly during these hard economic times when everyone could use a good laugh. Enter: Foiled’s signature Quippies, little tag lines of humor inserted into the cupcakes themselves for an extra special surprise. The company also offers customizable Foiled Quippies, ideal for announcing a grand opening, celebrating a wedding, welcoming a new baby, or strengthening relationships with clients.

Luangrath has mixed her years of being an entrepreneur with her upbeat positive attitude to create the Foiled, Inc. concept. “Though our country is facing uncertain times, I want to take a strategic business leap and provide an opportunity for the people of Chicagoland to indulge in the sweeter side of life,” she says. Her goal is simple: to bring people together. “Everybody remembers a cupcake from their childhood. That memory alone makes them happy. It unifies people. Adults absolutely deserve the same experience.”

Foiled’s flavors are hand-picked and are developed in an exclusive kitchen lab on the west coast. A few of the unique cupcakes offered with Foiled’s standard cupcake menu include the following:

Ooey Gooey: Chocolate cake, caramel filling, caramel buttercream, ganache topping, and a pinch of sea salt
Pinkalicious So Delicious: Chocolate cake, raspberry jam filling, raspberry buttercream, and a dainty raspberry garnish
The Cinnful Apple: Vanilla cake, baked apple filling, cinnamon buttercream, and sweet cinnamon sugar sprinkles
Pom Pom: Vanilla cake, smooth orange pomegranate buttercream, and candied orange peel garnish
Give Me S’Mores: Chocolate cake, ganache filling, marshmallow buttercream, and graham cracker crumb topping

Foiled offers 20 standard cupcakes every single day, unlike other cupcakeries with limited baking capacity. Cupcakes retail for $38.00 per dozen, standard signature Quippies and delivery included (Chicago, DuPage, Kane, Kendall, and Will counties). Orders may be placed via phone, fax, or website. Select themed or seasonal dozens celebrating Chicagoland’s rich culture, personality, and vibe are also available on a monthly basis.

ABOUT FOILED, INC.

Mari Luangrath knows firsthand that quality and convenience are always an unbeatable combination. With the help of childhood friend and Executive Pastry Chef Jocelyn Kuzminski, Luangrath developed the Foiled concept as Chicagoland’s first and only exclusive online cupcake order-and-delivery service. Foiled’s primary focus is to provide clients with consistent customer service and impeccable quality to ensure a hassle-free experience. Foiled’s cupcakes are handmade using only the finest possible all-natural ingredients, including traditional foil cupcake wrappers, real buttercream frosting, handmade fillings, and European garnishes. Foiled isn’t pretentious nor does it take itself too seriously, however: the cupcake names, exclusive signature Quippies, and online/neighborhood promotions all show a bit of Luangrath’s witty and sassy personality. The company offers twenty standard flavors every single day, without day-to-day restrictions. Additional monthly offerings featuring Chicagoland’s rich culture, personality, and vibe are available for limited time orders. All can be ordered online, or by phone or fax. For more information, visit the company at www.foiledcupcakes.com.